::Nima::Peoplewatcher: The Battering “Brand India” is Taking Right Now2020 was a year of global solidarity thanks to Corona. We were bonded in isolation, pain and confusion.13 min read·May 26, 2021--8--8
::Nima::Peoplewatcher: “IPL in the midst of a death wave?!”An emerging thought among some (a microscopic sliver of uppercrust) Indians is that it’s “inappropriate” to have the IPL right now.10 min read·Apr 25, 2021--1--1
::Nima::Peoplewatcher: The Four Horsemen of the Indian AdpocalypseWhat are Indian ads supposed to do? Besides bring IPL into our homes so we watch this event-blitz for free? (IPL Edition)13 min read·Apr 21, 2021----
::Nima::The Chakravyuh of The Great Indian KitchenIn the book “Disappearing Daughters,” Gita Aravamudan tells the story of female feticide in India. She reveals that two factors…13 min read·Apr 7, 2021--1--1
::Nima::The Subtle-Vibrant Power of Enjoy Enjaami260 million views. That’s what Jerusalema had racked up by December 2020. It was the musical antidote of the pandemic year that saw people…11 min read·Mar 23, 2021----
::Nima::BigBasket vs dailybasket: Who’s the real victim?The BigBasket vs. dailybasket fight has landed in court.10 min read·Mar 4, 2021----
::Nima::On Praising the Brave: Double Movie ReviewWhat our Movies say about us9 min read·Nov 16, 2020----
::Nima::All that Glitters…could be a Trojan Horse (Tanishq ad decode)What’s really true about the Tanishq ad — hurtful & offensive or sweet & affirming? Are those really the questions we should ask to…12 min read·Oct 14, 2020----
::Nima::Viral Impact (Episode 2)— Part 2 — Need StatesThe Fallacy of “Creating” Needs7 min read·Jun 2, 2020----